“Entry & Relaunch Support for Lifestyle Brands in Japan”
Helping European and US brands enter the Japanese market — or redefine their story when growth has stalled.
Branding partner specializing in brand story and communication design
I’m a Tokyo-based branding partner supporting international brands as they enter and grow in the Japanese market.
With a background in corporate branding, publishing, and creative strategy, I bring a blend of structure, storytelling, and cultural insight to every project.
Over the past decade, I’ve supported more than 50 projects across wellness, beauty, and interiors — working with heritage UK brands as well as lifestyle companies from France and the U.S.
I’m also a certified national tour guide (Japan), a qualification that reflects my deep appreciation for cultural context and nuance in communication.
Understanding your brand's DNA and shaping how its story connects with Japanese audiences — with precision, nuance, and cultural fluency.
For brands that want their meaning to land, not just their words.
Strategic guidance for brands taking their first step into Japan — from narrative development to media and distribution positioning.
For brands that want to enter with clarity and confidence.
Media outreach, local launches, and storytelling that connect with Japanese press culture.